Brand gate · locked tokens

Kissee Inspection Services — Brand Guide

Single source of truth for logo, color, type, and CSS tokens used across this prototype. Do not invent hues — match live brand and css/style.css.

Live: kisseeinspections.com · Phone: (469) 789-1444 · September 8, 2026

Logo (official)

File: img/logo.png. Use as provided — never recreate or recolor the mark.

Kissee Inspection Services logo on dark Kissee Inspection Services logo on light

Primary lockup for header, footer, and cover slides.

Prefer dark-blue or white fields. Keep clear space around the mark roughly equal to the “K” height.

Live site: www.kisseeinspections.com

Color tokens

Mapped 1:1 to :root in css/style.css. Compat aliases (--blue, --gold, --dark, etc.) remain for existing HTML.

--brand
#002ebePrimary blue · CTAs, links
--brand-mid
#243e90Mid blue · eyebrows, accents
--brand-dark
#1a1f6eDark blue · header, footer
--blue-light
#dfe7ffSoft blue · soft fills
--accent
#FECB38Gold · highlight CTAs, stars
--ink
#0f1631Near-black · body text
--gray
#5a6478Muted · secondary copy
--paper
#f5f7fcOff-white · section grounds
White
#ffffffCards · page canvas

Typography

Poppins for headings · Open Sans for body. House body standard: --text: 1.25rem (~20px) / --text-lh: 1.6 — never ship 16px body.

Eyebrow · Poppins 800

Inspection. Integrity. The American Dream.

Body · Open Sans 400 · 20px / 1.6 — readable measure for homeowners reviewing inspection options across DFW and North Texas.

Button demos

CSS token list

TokenValueRole
--brand#002ebePrimary brand blue
--brand-mid#243e90Mid blue
--brand-dark#1a1f6eDark chrome
--accent#FECB38Gold accent
--ink#0f1631Body ink
--paper#f5f7fcPaper / off-white
--text1.25remBody size (~20px)
--text-lh1.6Body line-height

Tone of voice

  • Confident, local, homeowner-first — DFW / North Texas inspectors who show up prepared.
  • Lead with trust: TREC licensed, CMI certified, same-day reports, free thermal imaging where offered.
  • Phone-forward: (469) 789-1444.
  • Do not invent services, ratings, or SEO rankings beyond verified sources.