How to read this report: Every number below comes from verified Report Builder
#61924 for
kisseeinspections.com
(captured 2026-08-30). Chart axes indicate roughly Jul 31 – Aug 29, 2026.
We do not invent rankings, keyword volumes, competitor positions, or Lighthouse scores.
Executive summary — what’s moving
Your brand still earns real search demand and a strong Google Business Profile rating — but organic clicks, impressions, and top-of-SERP keyword counts moved the wrong way in this window. Form submissions also softened. The prototype you are reviewing is built to tighten service and city clarity so searchers (and Google) can find the right Kissee page faster.
164
GSC clicks
↓25 vs prior period
46.30K
Impressions
↓10.9K vs prior period
26.8
Avg position
Worsened +5.8 (to ~26.77)
−65%
Positions 1–3 keywords
1.42K → 502
Google Search Console (verified)
| Metric | Value | Delta |
|---|---|---|
| Organic clicks | 164 | ↓25 |
| Impressions | 46.30K | ↓10.9K |
| Average position | 26.8 | Worsened +5.8 |
| Keywords | 2.44K | ↓1.5K |
| Homepage clicks | 50 | Top landing page in GSC table |
| Positions 1–3 keywords | 502 | Declined 65% from 1.42K |
Mobile earned 83 clicks @ 0.83% CTR vs desktop 78 clicks @ 0.22% CTR (AI Insights on the same report).
Google Analytics (GA4 — verified)
759
Views
↓39
508
Sessions
↓21
401
Users
↑8
48.2%
Engagement rate
Bounce 51.77%
Form submissions: 83 total events (−37). Homepage views: 433 (−23).
Google Business Profile (verified)
1,339
Impressions
↑128 / ↑10.56%
51
Website clicks
↓9
10
Calls
↓13
4.95★
Rating
919 reviews · 28 directions
GBP search-term noise: Top terms on this pass include
“state inspection near me,” “state inspection,” and “car inspection station” —
vehicle / state-inspection intent that does not match residential home inspection.
Worth monitoring so profile categories and services stay tightly aligned to property inspection.
Scorecard
| Item | Status | Verified finding |
|---|---|---|
| Organic click trend | Gap | 164 clicks (↓25) in the measured window. |
| Top-tier SERP keywords (pos. 1–3) | Gap | Declined 65% (1.42K → 502). |
| Average position | Gap | 26.8 — worsened by ~5.8. |
| Form submissions | Gap | 83 events (−37). |
| GBP rating & review volume | Strength | 4.95★ across 919 reviews; 1,339 impressions. |
| GBP category / query fit | Opportunity | Car / state inspection terms appearing in top GBP queries. |
| Service + city page clarity (prototype) | Opportunity | New hub + 9 city pages give clearer landing targets for local intent. |
What we’ll improve next (honest posture)
- Protect top-tier keywords — reverse the 65% drop in positions 1–3 with tighter service and city pages (prototype already scaffolds this).
- Convert more of the demand you already earn — homepage still leads with 50 GSC clicks; strengthen quote paths and trust.
- Clean GBP signal — reduce vehicle-inspection query noise so Maps/Search visitors match home inspection intent.
- Watch form volume — 83 submissions (−37) needs a clearer contact path and faster phone CTA on mobile.
Related: Presentation · AEO Gap Report · Brand guide